Electronic shelf labeling (ESL) is more than just a substitute for conventional paper labels and a means of cutting the costs of pricing goods...
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 Electronic shelf labeling (ESL) is more than just a substitute for conventional paper labels and a means of cutting the costs of pricing goods. ESL ensures that consumers have the necessary confidence that items are labeled with the correct price, reduces waiting times at the checkout and is thus a sensible investment for improving customer satisfaction.
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 To supplement the ESLs, there are special large-format displays for electronic pricing of fruit and vegetable.
Electronic shelf labeling is a complex solution that must be analyzed both from the economical and technological viewpoint. Price integrity, cost savings, flexibility in pricing and customer satisfaction are one aspect, ease of use, reliability and customizability the other.
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